DO GOOD – COMMUNITY PROGRAMME

Intrinsic to the core of YSG's beliefs, more than fair trade and profits, is imperative to give back, to Do Good. YSG adopted the short, simple and self-explanatory ‘Do Good’ theme as part of our DNA, naming it our CSR Community Programme. We believe that as the community supports our trade and our business, it is a duty, and responsibility to Do Good. We believe in advancing collectively with the society and in that, not leave the less fortunate, sick, and those suffering in society behind. Sustainability to us, is inclusive, of all in society and in our capacity as a platform, to create that conversation and gather our like-minded partners in a collective effort to ‘Do Good’. YSG remains committed to our community programs, supporting charities in yearly fundraiser initiatives.

At YSG, we chose to be part of that difference and we will not allow labels such as ‘being new’ to define or limit us in our altruistic support of philanthropic causes. Instead, we saw how our unique position as an e-commerce platform can provide businesses with the opportunity as a community to ‘Do Good’ collectively and in solidarity.

Do Good 2020 – Children’s Cancer Foundation

In just 2 months of YSG’s launch, we embarked on our inaugural Do Good campaign. Amidst a time of uncertain economic challenges and fears that are very real in the presence of Covid-19, we answered the pressing need to do more for charities, for the unsung heroes who have gone all out to make a positive difference in the lives of the less fortunate.

Over the 15th to 17th January 2021 weekend, YSG held a sale event through our platform’s Do Good Charity Store. Our gracious brand partners, Bondi Vite Singapore, Himalaya Herbals Singapore; logistics sponsors Ninja Van Singapore, and YCH Group collectively joined us on this charitable initiative. We kicked off 2021 with an attitude of Love and Kindness, donating all net proceeds from the 3-day sale to the Children’s Cancer Foundation.

Do Good 2021 – Samaritans Of Singapore

For 2021, the Samaritans of Singapore (SOS) is YSG's charity of choice. SOS plays a crucial role as a gatekeeper to intervene and support those in our society who are in distress. At YSG, we are in support of mental health and well-being. With suicide still a tabooed topic in Singapore, not addressing it only adds to the distress of those at risk as they feel trapped by the stigma. Through projects, campaigns, collaborations, and online resources, SOS addresses suicide in a sensitive, responsible, and intuitive manner so that those in distress aren't afraid of being connected to the resources they require.

A worrying rise in statistics exists among 10-29 year olds, reaching out expressing suicidal thoughts through SOS’ 12hr Weekday Care Text service recently launched in Oct 2020. There is an urgent and continuous need to advance and enhance the services to reach out and be an available lifeline to anyone in crisis. SOS requires approximately $2.3M to continue and enhance its existing capabilities. YSG’s fundraising efforts will go directly to supplement SOS’ enhancements of the Care Text Service. With the increasing trend in demands to be heard, more capabilities are needed quickly to attend to as many outcries as possible.